Saudações amigos do F&E!!
Acredito que o Natal de vocês, está sendo maravilhoso!
Como em nosso blog também falamos sobre marketing e publicidade, vou mostrar quais foram as personalidades que mais fizeram comerciais na televisão brasileira nesse ano e consequentemente ganharam muito dinheiro.
Em 
ficou a linda e que tem uma voz rouca e é bem brasileira,Camila Pitanga.
Ela dominou os intervalos da programação televisiva em 2012. A atriz foi a personalidade mais vista pelos telespectadores na TV aberta, com 7.336 inserções. A forte presença na telinha foi alavancada pelos filmes da Caixa Econômica Federal, mas a artista também protagonizou campanhas para o Grupo Pão de Açúcar, Ferrero, Unilever e Rede Globo.
O segundo lugar ficou o galã Reynaldo Gianecchini, vice-campeão (5.870 aparições) graças às ações para marcas como Banco do Brasil e Catho, além de campanhas beneficentes para entidades de combate ao câncer, como Graacc e IBCC.
A über model Gisele Bündchen, que havia liderado a lista em 2011 das celebridades mais vistas na publicidade, caiu para a terceira posição (5.686 inserções), estrelando campanhas para C&A, ONU, P&G e Sky.
Em quarto e quinto lugares, domínio absoluto do futebol: Neymar (5.303 aparições) e Ronaldo (4.243 aparições), respectivamente, foram garotos-propaganda de diversas empresas, como Ambev, Claro, Volkswagen e Hypermarcas, entre outras. Um detalhe curioso é que Neymar, em 2011, ocupava apenas a 72a posição, com 539 aparições.
“A marca faz um esforço gigantesco para reter a atenção e usa uma celebridade para ter mais resultado, mas são poucas que podem pagar para ter o Neymar, por exemplo”, diz Fabio Wajngarten, sócio da empresa Controle da Concorrência, que monitora as inserções do mercado publicitário e fornece dados, minuto a minuto, da presença dos anunciantes na TV.
Na lista dos dez mais vistos nos breaks figuram ainda a apresentadora Patrícia Abravanel (3.362 inserções), que faz as ações para a Jequiti.
A atriz Lilia Cabral (2.863 inserções);
A modelo e apresentadora Fernanda Lima (2.675);
o ator Rodrigo Santoro (2.532);
A atriz Thaila Ayala (2.476).
O levantamento das dez celebridades mais vistas na propaganda de TV analisou os canais abertos Band, Globo, Record, RedeTV e SBT no período de 1o de janeiro a 30 de novembro, usando o sinal São Paulo SP1 (para a capital paulista), que contempla também net (os comerciais nacionais). Foram utilizados os formatos propaganda e patrocínio.
Pesquisa realizada pelo grupo Meio & Mensagem
Aproveitem essa temporada de festas para pensar sobre a sua vida e agir de forma diferente…
Fiquem na paz!!
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